Can the technology born from research and development 「truly become a business」?
This is a question that few companies can answer with confidence. The appeal of the technology fails to align with market needs, resulting in projects that stall at the proof-of-concept stage, internal decision-making that wavers, and customer value that cannot be defined. These challenges are common across many companies.
This seminar will explain specific methodologies from hypothesis formulation to validation for assessing the business viability of technology, illustrated with case studies.
▼ Recommended for
・Those who want to evaluate the marketability and business potential of technology seeds
・Those who want to organize the value of research technology from a customer perspective
・Those who want to learn validation methods that lead to business development rather than ending at PoC
・Those in R&D, new business development, or corporate planning who want to establish criteria for commercialization decisions
▼ What You Will Gain from This Seminar
・Learn the perspectives and procedures for building business hypotheses from technology
・Learn highly reproducible methods for evaluating technology from a business perspective through case studies
・Gain knowledge on how to define business domains
This is practical content that connects the potential of technology to businesses sought after in the market.
We look forward to your participation.
| Date | December 12, 2025 (Fri) 12:00–12:50 |
| Participation fee | Free |
| Format | Zoom Webinar |
| Organizer | BIRD INITIATIVE Co., Ltd. |
For details and to apply for the seminar, please click here (will take you to an external website)